About me | Lady Wineland
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Hello, wine lovers!

We offer 360-degree consulting to grow your wine business.

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Lady Wineland & Co. est. in 2023 bDelaille Raubenheimer, a South African wine professional, with 14 years of wine-industry experience.

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My Story

So, who is Lady Wineland? 

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Firstly, she is a bit of a rebel...

 

Delaille dropped out of studying MBChB to follow her true passion and pursue a career in wine. 

 

Upon completing her BSc degree in Viticulture & Oenology at Stellenbosch University she missed her graduation ceremony - as she was on a plane to Mendoza, Argentina. To complete her first International Wine Harvest!

 

Delaille continued to work as a "Travelling Winemaker" doing harvest stints in:

 

  • Napa Valley, US

  • Marlborough, New Zealand

  • Douro Valley, Portugal

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With a total of 8 harvests under the belt, the rebel returned back home. Since childhood, she had an inert love for the South African bush...her family had a holiday house right to the Kruger National Park and it was her second home! 

 

After her travels resulting in a longing for the African bush, serendipitously, she took on the position as Sommelier at the prestigious Singita - Kruger National Park. Awarded #1 Safari Lodge in Africa and #9 in the “Top 100 Hotels in the World" - Travel & Leisure, 2020. 

 

Working with one of South Africa's largest and most comprehensive wine collections under the mentorship of Francois Rautenbach. Creating memorable wine experiences for high-profile guests from all across the world. Daily adventures included: Catching snakes in the wine cellar and having wine tastings interrupted by a herd of elephants. 

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After living in the African bush for almost 2 years, the Lady returned back to the Winelands

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In the years that followed Delaille gained experience in wine marketing and sales. Representing several wine brands in Israel, Zimbabwe, Namibia and Maldives. 

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The movement toward digital, post-pandemic, resulted Delaille in becoming the first employee at one of the world's leading wine-specialist marketing agencies - FirstPour. Delaille recruited and managed a team of outreach specialists. Her main focus was launching and managing wine-focussed marketing campaigns for world-renowned brands including Bodegas Protos, California Wine Institute, Bread & Butter, D.O Cava  and many more. Winning the Drinks Business - Social Media Campaign of the Year in 2023.

 

In 2023 Delaille established Lady Wineland & Co. and has been working independently since.

Working hand-in-hand with WineWise and Fine Wine on Tap on various projects across the world. 

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Accolades

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  • Winelands Magazine - Top 30 under 30 | 2020 (first edition)

  • Winner Best Social Media Campaign - The Drinks Business Awards 2022

  • Runner-up Best Social Media Campaign - Drinks Business Awards 2023

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