Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
FirstPour x D.O Cava
Awarded Drinks Business Social Media Campaign of the Year in 2022.
As FirstPour Marketing & Communications Manager, I headed up the campaign, along with our brilliant partners, DO Cava, O’Donnell Lane and R&R.
We partnered with 19 CAVAmbassadors, with a total of 800,000 followers.
The campaign, which was conducted across Facebook, Instagram, TikTok, LinkedIn, and Twitter, included feed posts, Reels, Instagram lives, IGTVs, Stories, tweets, TikTok videos, and more.
Our CAVAmbassadors created 379 pieces of learning content that generated 85,480 engagements and 744,907 impressions to highly targeted wine audiences.
From well-established wine experts like Jamie Goode, Jeannie Cho Lee MW and Julia Coney, to up-and-coming stars such as Georgia Panagopoulou and John Jackson – nobody does it better than these talented digital communicators!
