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Hello, wine lovers!

We offer 360-degree consulting to grow your wine business.

Lady Wineland & Co. est. in 2023 bDelaille Raubenheimer, a South African wine professional, with 14 years of wine-industry experience.

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My Story

So, who is Lady Wineland? 

Firstly, she is a bit of a rebel...

 

Delaille dropped out of studying MBChB to follow her true passion and pursue a career in wine. 

 

Upon completing her BSc degree in Viticulture & Oenology at Stellenbosch University she missed her graduation ceremony - as she was on a plane to Mendoza, Argentina. To complete her first International Wine Harvest!

 

Delaille continued to work as a "Travelling Winemaker" doing harvest stints in:

 

  • Napa Valley, US

  • Marlborough, New Zealand

  • Douro Valley, Portugal

With a total of 8 harvests under the belt, the rebel returned back home. Since childhood, she had an inert love for the South African bush...her family had a holiday house right to the Kruger National Park and it was her second home! 

 

After her travels resulting in a longing for the African bush, serendipitously, she took on the position as Sommelier at the prestigious Singita - Kruger National Park. Awarded #1 Safari Lodge in Africa and #9 in the “Top 100 Hotels in the World" - Travel & Leisure, 2020. 

 

Working with one of South Africa's largest and most comprehensive wine collections under the mentorship of Francois Rautenbach. Creating memorable wine experiences for high-profile guests from all across the world. Daily adventures included: Catching snakes in the wine cellar and having wine tastings interrupted by a herd of elephants. 

After living in the African bush for almost 2 years, the Lady returned back to the Winelands

In the years that followed Delaille gained experience in wine marketing and sales. Representing several wine brands in Israel, Zimbabwe, Namibia and Maldives. 

The movement toward digital, post-pandemic, resulted Delaille in becoming the first employee at one of the world's leading wine-specialist marketing agencies - FirstPour. Delaille recruited and managed a team of outreach specialists. Her main focus was launching and managing wine-focussed marketing campaigns for world-renowned brands including Bodegas Protos, California Wine Institute, Bread & Butter, D.O Cava  and many more. Winning the Drinks Business - Social Media Campaign of the Year in 2023.

 

In 2023 Delaille established Lady Wineland & Co. and has been working independently since.

Working hand-in-hand with WineWise and Fine Wine on Tap on various projects across the world. 

Accolades

  • Winelands Magazine - Top 30 under 30 | 2020 (first edition)

  • Winner Best Social Media Campaign - The Drinks Business Awards 2022

  • Runner-up Best Social Media Campaign - Drinks Business Awards 2023

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