Hello, wine lovers!
Welcome to Lady Wineland, where wine expertise meets creative brand strategy! With 14 years of dedicated experience in the wine industry, I bring a wealth of knowledge and passion to everything I do.
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As a qualified winemaker and a seasoned digital marketing specialist, my mission is to elevate wine brands through innovative marketing and strategic brand development. Over the years, I've had the privilege of helping both new and established brands find their unique voice, crafting compelling narratives that resonate with audiences and drive growth.
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My work has been recognized with the prestigious Drinks Business Social Media Marketing Campaign of the Year award in 2021, a testament to my commitment to excellence and results-driven approach.
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Whether you're looking to launch a new wine brand, reimagine an existing one, or simply connect with your audience in meaningful ways, I'm here to help you achieve your vision with creativity, strategy, and a deep understanding of the wine world.
My Story
A lifelong passion for nature, science, and travel led me to earn my BSc in Viticulture & Oenology from Stellenbosch University.
Shortly after graduation I embraced the role of a "Travelling Winemaker," working in renowned wine regions such as Mendoza, Napa Valley, Marlborough, Douro Valley, and various locations in South Africa.
My two-plus years of international travel reignited my love for nature, particularly the African bush, which inspired me to become a Sommelier at Singita - Kruger National Park, recognized as Africa's #1 Safari Lodge by Travel & Leisure in 2020. There, I curated exceptional wine experiences for guests while navigating daily adventures, including snake-catching in the wine cellar and wine tastings interrupted by elephants.
After nearly two years in the bush, I returned to the Winelands, gaining experience in wine marketing and sales across Israel, Zimbabwe, Namibia, and the Maldives.
The post-pandemic shift to digital marketing led me to become the first employee at FirstPour, now a world-leading wine marketing agency. I managed and launched successful Wine Communicator campaigns for prestigious brands, winning the Drinks Business - Social Media Campaign of the Year in 2022.
Today, I work independently, leveraging my extensive industry experience on a consulting basis. I am always open to collaborating with new clients who are looking to elevate their wine brands through expert strategy and creative solutions. Whether you're looking to launch a new wine brand, reimagine an existing one, or simply connect with your audience in meaningful ways, I'm here to help you achieve your vision with creativity, strategy, and a deep understanding of the wine world.
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​Previous Accolades include:
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Winelands Magazine - Top 30 under 30 | 2020 (first edition)
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Winner Best Social Media Campaign - The Drinks Business Awards 2022
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Runner-up Best Social Media Campaign - Drinks Business Awards 2023
