About me

Welcome to Lady Wineland, where wine & hospitality expertise meets creative brand strategy. With 14 years of dedicated experience in the wine industry, I bring a wealth of knowledge and passion to everything I do.

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As a qualified winemaker, wine judge, avid traveler, and seasoned digital marketing specialist, I help elevate brands through innovative marketing and strategic development.

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Over the years, I've had the privilege of helping both emerging and established brands find their unique voice, crafting compelling narratives that resonate with audiences and drive growth.

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After earning my BSc in Viticulture & Oenology from Stellenbosch University, I embraced life as a "Travelling Winemaker," working in renowned wine regions including Mendoza, Napa Valley, Marlborough, Douro Valley, and South Africa.

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This journey abroad, awoke my love for home, South Africa, which led me to become a Sommelier at the prestigious Singita, Kruger National Park. Recognised as Africa's #1 Safari Lodge by Travel & Leisure in 2021 and renowned for its exceptional wine collection.

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When digital marketing surged post-pandemic, I became the first employee at FirstPour, a world-leading wine marketing agency, where I managed and directed successful Wine Communicator and Influencer campaigns for prestigious global brands.

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Today, Lady Wineland operates independently, specialising in social media marketing for the wine, food, and luxury hospitality sectors.

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​Accolades include:​

• Winner Best Social Media Campaign | The Drinks Business Awards 2022

• Runner-up Best Social Media Campaign | Drinks Business Awards 2023 

• Winelands Magazine - Top 30 under 30 | (2020 - the first edition)​​​