Piekfyn - Nuy's First Rosé!

Last week I attended the launch event of Nuy Wynkelder's first-ever rosé - Piekfyn.

According to cellar master Christo Pienaar, the idea for this new wine came from numerous buyer requests for a dry rosé, as well as careful planning to add a special wine to the increasingly popular pink wine market.

Dubbed "Piekfyn" which is Afrikaans for 'particularly good or exquisite' also plays on the word "Pienk" which is "Pink" in Afrikaans and relates to the wine's colour.

A new wine provides an opportunity for innovation, according to Pienaar. "We realise the visual impact packaging has when someone buys wine or displays it on a table during a meal. That's why we created an unusual label against a backdrop of roses. The roses can be seen through the bottle, and as the bottle empties, more of the label and flowers become visible."

Luzanne de Villiers, creative force behind the design

The wine comes in a three-bottle carton with the same artwork as the label. "It looks like a bunch of roses that someone gave you as a gift," Pienaar says. The creative force behind this design is Luzanne de Villiers, a local artist who uses acrylic paint as medium. This commissioned artist has been painting for 16 years and also teaches adults and children in her Worcester studio.

Nuy Wynkelder's latest release - Piekfyn

The Piekfyn Rosé is a dry rosé wine with a deep salmon colour, aromas of strawberries and blackberries, as well as hints of Pink Lady apple. The wine, according to Pienaar, is fruity with an acid balance that leaves a long aftertaste. He suggests pairing the wine with fresh salads and seafood dishes.

• The Piekfyn Rosé sells for R85 per bottle at Nuy on the hill on the R60 route between Worcester and Robertson.

• Opening hours: Monday to Friday from 09:00 - 17:00, Saturdays and Sundays from 09:00 - 16:00.

• The Piekfyn Rosé is also available for purchase online at http://www.nuywinery.co.za/.